How I Built A Marketing Strategy Hub in Notion (+ Free Template to Help You Get Organised)
You have a business to run and clients to serve. But when it comes to marketing, everything feels a bit... all over the place.
Maybe you have strategy notes buried in Google Docs, ideas scattered across Notion pages, and a content calendar that doesn’t quite fit your workflow. You keep meaning to bring it all together, but every attempt at organising it feels too complex, too rigid, or just another thing to maintain.
I get it.
You could spend hours piecing together your own system, jumping between tools, watching tutorials, tweaking templates that never quite fit. But that’s exactly why I built the Marketing Strategy Hub in Notion—a system designed to take the overwhelm out of planning, so you can focus on doing.
In this article, I’ll walk you through how I created it, why it works, and how you can use it to finally get your marketing under control.
Why most marketing strategies fail
Let’s be honest—marketing takes time. And when your strategy lives in a dozen different places, it takes even longer. The biggest challenges I see?
Ideas feel disconnected: Notes in Google Docs, Trello, Notion, and Post-its don’t come together into a clear plan.
Strategy stays theoretical: You spend time planning but struggle to execute consistently.
Too many tools, not enough action: You hop between apps, but nothing quite works for your process.
Overwhelm leads to inaction: Instead of making progress, you waste time figuring out where to start.
The solution? A single, structured system that’s simple, flexible, and built for action.
How I designed the Marketing Strategy Hub
1. Defining what actually matters
Before opening Notion, I outlined the essentials. The goal was to create a system that:
Keeps strategy and execution in one place
Is simple enough to use daily
Works out of the box, without a steep learning curve
Adapts as a business grows
I stripped away anything unnecessary, leaving only what truly helps move the needle. Because let’s be honest, overcomplicated systems only create more work.
2. Mapping out the structure
A great system isn’t just about storing information—it’s about how everything connects. I sketched a framework where:
High-level strategy flows into actionable steps
Goals link to specific marketing activities
Content planning integrates with overall business objectives
This step was crucial in ensuring everything worked seamlessly once built in Notion.
3. Building in Notion: Turning strategy into action
Once I had the blueprint, I brought it to life in Notion. Here’s what’s inside:
Marketing foundations: A space to define your brand positioning, audience, and messaging—so you always have a clear direction.
Strategy mapping: Break down your marketing efforts by goals, channels, and key initiatives, making it easy to track progress.
90 day roadmap: A structured timeline that turns your big ideas into actionable, time-bound steps.
Every element is linked together, so there’s no more digging through multiple apps to find what you need.
Why this system works (when others might not)
Unlike overly complicated Notion templates or tools, this hub is designed to be:
Minimalist and intuitive: No unnecessary clutter, just what you need to stay on track.
Action-oriented: Helps you move from planning to execution, fast.
Scalable: Grows with your business, so you’re never starting from scratch.
Customisable: Simple enough to use as-is, flexible enough to tweak for your needs.
Most importantly, it gives you a clear, structured way to manage your marketing—without the overwhelm.
How you can use the Marketing Strategy Hub
If marketing has felt messy, this system gives you a structured workflow to follow. Here’s how to get started:
Define your foundations: Set up your vision, positioning, and messaging.
Plan your strategy: Outline goals, marketing channels, and key actions.
Create your roadmap: Break your plan into achievable 90-day sprints.
Start executing.
The result? No more marketing chaos—just a clear, strategic plan that actually gets implemented.
Marketing doesn’t have to feel scattered or overwhelming. With the Marketing Strategy Hub, you can:
Streamline your entire marketing process
Finally feel in control and organised
Have a system that works, without overcomplicating things
You could figure it all out on your own (and if that’s your thing, I fully support it). But if you want a system that’s already tested, refined, and ready to help you get results faster, you don’t have to start from scratch.
Ready to make marketing simpler and more effective? Get the Marketing Strategy Hub on the Notion Marketplace today (it’s free!) and start building your strategy with confidence.
