How Good On You Transformed Their Content Operations with Notion
Good On You is the world’s leading sustainability ratings platform for fashion and beauty, empowering millions of users every month to make more sustainable choices. With an engaged community (238K+ on Instagram, 25K+ on LinkedIn, 150K+ newsletter subscribers) and daily content published on their Journal, their small but ambitious marketing team manages a high volume of content across multiple platforms.
Despite their impact, their internal content management system was holding them back. Juggling Trello boards, Google Spreadsheets, and Google Docs meant inefficiencies, disorganisation, and frustration. They needed a smarter, more streamlined way to coordinate their efforts.
The problem
The Good On You marketing team faced a common challenge: a fragmented content workflow. They tracked Journal articles and newsletters in one Trello board, social media content in another (where they also drafted posts), schedules in Google Spreadsheets, and articles in Google Docs.
This led to:
Duplicated effort – content had to be updated across multiple places.
Missed deadlines and misalignment – changes in one platform weren’t always reflected across others.
Lack of visibility – it was difficult to track which brands were featured where.
Overwhelm and inefficiency – the team spent too much time on admin rather than content creation.
As Amy, Good On You’s Content Manager, put it: "Admin work was often duplicated, changes and deadlines were missed, updates were time-consuming, and the overall content output across all channels was not sufficiently aligned."
With their small team managing big ambitions, it was time for a change.
“Admin work was often duplicated, changes and deadlines were missed, updates were time-consuming, and the overall content output across all channels was not sufficiently aligned.”
My approach and solution
The first step was understanding their existing workflow, recurring tasks, and bottlenecks. From there, I designed a custom Notion system that would streamline their content operations while maintaining flexibility.
The core Notion setup:
A centralised content hub:
One database for content ideas, broken down into different content pieces (articles, social posts, newsletters, etc.) to encourage better repurposing.
A linked brands database to track which brands were mentioned in which content piece, ensuring consistency and visibility.
A marketing channel database to categorise content by platform.
Status tracking, publish dates, and due dates all in one place.
Automations to notify the team of schedule changes to prevent misalignment.
A unified team dashboard:
A quarterly project tracker for the team’s focus areas.
A calendar view of upcoming content, shared with the full Good On You team for visibility (integrated with Slack for automated updates).
Dedicated dashboards for each function:
Journal: Kanban board for tracking articles by status, plus a calendar view for publishing schedules.
Social Media: Kanban board and calendar for content planning.
Newsletter: Monthly list view to manage the weekly newsletter efficiently.
Additional features for seamless collaboration:
Templates for each content type to create a consistent workflow.
Project and goals tracking to keep everyone aligned.
Meetings tracker for keeping track of key discussions.
Community management tracker to coordinate responses to comments and discussions.
PR requests tracker to streamline media engagement.
The system was built to be structured yet adaptable, allowing the team to evolve it as their needs changed. As Kyle, Social Media Manager, noted: "It’s seamless, elegant, and thoughtful in ways that continue to bloom the more you work with it. Plus! It’s completely customisable, meaning that we were able to constantly shift and modulate the system to work more effectively for our needs."
“It’s seamless, elegant, and thoughtful in ways that continue to bloom the more you work with it. Plus! It’s completely customisable, meaning that we were able to constantly shift and modulate the system to work more effectively for our needs.”
The results and transformation
The impact of Good On You’s new Notion system was immediate and powerful:
✅ 50% reduction in content management and admin time.
✅ Improved collaboration across channels, thanks to a clear overview of content.
✅ Increased alignment and visibility, reducing missed deadlines and delays.
✅ Smoother workflow integration, with Slack automations reducing approval bottlenecks.
✅ A growing, structured content library, making it easier to track updates, brand features, and feedback.
Amy summed it up best: "With Solene’s Notion system, the time I spend doing content management and admin has been reduced by 50%. Collaboration across channels has improved thanks to a clear overview of our output, and it's easier for stakeholders to give feedback."
Good On You now has a content creation process that’s faster, more efficient, and future-proofed—giving the team more time to focus on what they do best: empowering consumers to make better choices.
“With Solene’s Notion system, the time I spend doing content management and admin has been reduced by 50%. Collaboration across channels has improved thanks to a clear overview of our output, and it’s easier for stakeholders to give feedback.”
Conclusion
Good On You’s story is proof that a well-structured system doesn’t just save time—it transforms the way teams work. If you’re feeling overwhelmed by scattered workflows, inefficiencies, and a never-ending to-do list, a Notion system built for you can make all the difference.
Ready to streamline your operations and get your time back? Let’s chat. Book a discovery call or explore my Notion templates today.
